Indiana Health Information Exchange
  • - Sales and Marketing
  • Indianapolis, IN, USA
  • Full Time

The Indiana Health Information Exchange (IHIE) is the nation's largest health information exchange organization. IHIE connects disparate hospitals and physician offices, enabling medical information to follow patients regardless of treatment location. We are seeking a Marketing/Business Analyst to support our marketing and public relations efforts. If you're talented, driven, and enjoy a little fun, you'll find IHIE to be a great place to work.

Summary:  The Marketing/Business Analyst works directly with the VP, Business Development to expand and improve IHIE's brand reach in the market. As part of the Business Development team, this position will also work closely with sales and customer relationship management functions to develop marketing strategies to raise customer awareness about IHIE and IHIE's products and services.

Essential Functions:

Essential functions include the following.  Other duties may be assigned.

  1. Develop marketing collateral for Business Development and Product teams to include brochures, presentations, fact sheets, etc.
  2. Write and distribute press releases
  3. Manage vendor relationships for marketing and public relations
  4. Maintain IHIE's website via Wordpress content management system (curate regular content, monitor Google Analytics, etc.)
  5. Complete ad hoc market research as assigned
  6. Serve as IHIE's representative in partner marketing and communications committees
  7. Conduct ad hoc professional writing as assigned including letters of support, monthly status reports, proposals, etc.
  8. Manage incoming email inquiries from IHIE's website
  9. Develop training videos and materials for customers
  10. Work with Leadership team and other IHIE staff to curate content, create graphics, and design PowerPoint presentations
  11. Update/re-design existing PowerPoint presentations for speaking engagements
  12. Manage IHIE's social media channels – Twitter and LinkedIn – and maintain consistent volume of posts
  13. Manage IHIE's monthly customer e-newsletter

Requirements:

IHIE Attributes:

  • Adaptability and flexibility in a rapidly changing environment
  • Self-starter and self-motivated
  • Ambitious spirit – brings fresh ideas to the table and finds creative solutions to problems
  • Positive attitude with outstanding communication and listening skills

Education:         

  • Bachelor's degree in communications or related field required

Skills and Experience:

  • 1-3+ years public relations and/or marketing experience, preferably in healthcare
  • Strong proficiency in the following Microsoft Office products: PowerPoint, Excel, Word, and Outlook
  • Adobe Creative Suite experience a plus
  • Strong communication skills, written and verbal
  • Excellent research skills
  • Knowledge of media relations strategy/tactics and the ability to communicate effectively with reporters
  • Ability to incorporate brand story/structure across entire communications and marketing channels
  • Ability to meet deadlines and multi-task
  • Ability to evaluate and recommend appropriate responses to highly sensitive topics/issues related to healthcare and healthcare delivery
  • Creative thought process that develops solutions to unique challenges
  • Strong attention to detail
  • Collaborative and inquisitive
  • Ability to work with multiple groups/stakeholders
  • Demonstrated leadership skills

In exchange for your Marketing experience, we offer an excellent benefits package including medical/dental/vision, 401(k) matching, 20 days PTO your first year plus 9 company paid holidays, very casual work environment and dress code, and a dynamic, fun-loving company culture!

IHIE is the nation's largest and most advanced health information exchange helping to ensure health information is where it needs to be, when it needs to be there to improve care coordination and patient outcomes. IHIE was formed in 2004 and currently serves over 90 hospitals and processes more than 14 million clinical data transactions each month.  

Indiana Health Information Exchange
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